Here at Wholesale Plus Size Clothing, we have gathered together five tips that can help you achieve wholesale plus size clothing success! By following these suggestions, you will be well on your way to making your business even more profitable than it already is. You might even surprise yourself with how successful you become!
1) Set realistic goals
Wholesale plus size clothing businesses can find themselves in a tough position. They often have to deal with heavy competition, low margins, and high costs. To stay afloat in this space, it’s important to have realistic goals that focus on achievable success. These are some of the goals you should set:
2) Do your research
The plus size fashion industry is booming. In 2016, the American Apparel and Footwear Association reported that sales of plus-sized clothing increased by 2% to $20 billion. Although this number may seem high, there is no doubt that the industry needs more brands to come in and compete.
Here are five tips on how you can enter the wholesale plus size clothing market successfully:
3) Evaluate your current wardrobe
The first step in finding the right wholesale plus size clothing is to evaluate your current wardrobe. Look through your closet and see what you would add or change if you were looking to start a business. The best way to do this is by making a list of the qualities, colors, and styles that you need. This will help narrow down your search. Keep in mind, it is not necessary to have a large inventory when starting a new business.
4) Consider all sizes, brands and price points
- Be sure to know your customer, their wants and needs as well as who they are. This is the most important aspect of a successful business.
- Consider every size, brand and price point available in the wholesale industry to find what will work best for your customer base with the goal being that you offer something that no one else does. 3. Offer wholesale pricing on everything you carry which will make it more attractive to retailers while also giving them confidence that they can resell it at full retail value.
5) Avoid fast fashion
Fast fashion, in general, is a bad idea. But when you’re trying to sell wholesale plus size clothing, fast fashion is the worst thing you can do. The pieces will often look outdated and unprofessional in just a few months and won’t sell because of this. Instead of going with fast fashion, try to find timeless styles that will never go out of style. This way your pieces won’t look dated like fast fashion clothing does.
