There is one thing in common that will ensure success, whether you’re thinking of establishing your blog, offer video animation services, making a YouTube channel, promoting a business, or starting a job in marketing and communications. Knowing how to plot a story is the considerable thing that will appeal to your target audience is the solution. Let’s look at some numbers first.
- Between 2017 and 2018, there were 121 million more social media users entertained by DVC Company.
- Three billion people utilize the internet.
- An average internet user has 7.6 social media profiles.
- By 2030, 80% of all Internet usage will be video content, with individuals watching 1 billion hours of YouTube videos daily.
Considering this knowledge, developing a solid content strategy will undoubtedly aid you in achieving your marketing goals and producing engaging videos will further enable you to connect with your target audience in a meaningful way. Read on to learn the top 5 tips for creating quality video content without needing to be an expert in video editing.
Tip #1: Ensure that you have a competent writer.
You need a competent writer to develop the narrative before you shoot them unless you Livestream. A talented copywriter can ensure the visuals support and reinforce the main ideas. Another factor supporting the importance of excellent writing is this: It might aid in lowering unrealistic expectations regarding your technical prowess and increase the effectiveness of your work. The writer’s imaginative decisions provide the framework for several filming needs, including:
- Do you require a wide-angle lens for your equipment?
- Will using your phone to record videos be an option?
- For aerial pictures, would you need to hire a drone?
- Will you require someone to manage permission applications and scout areas for production work?
- Will you require someone with an animation background and knowledge of special effects?
A skilled writer may also identify areas that could be difficult to implement (creatively or monetarily) and provide workable solutions. For instance, if the initial concept calls for expensive props or aerial camera work, the writer may consider methods to script the tale without such elements. Wait until you have a script you are pleased with before you worry about the technical aspects.
Tip #2: Prepare your language and visuals beforehand.
Videos begin as concepts, much like content marketing assets; they will likely undergo extensive revision, rewriting, and reworking before releasing.
However, video workflows are more intricate than most of the text-based material. Some essential things you need in advance include:
- Establishing your filming locations and backdrops
- Managing production duties like text overlays
- Interstitial graphics and B-roll
- Securing technical resources like editing software
- A talented editor who can turn uncut footage into a compelling narrative
Fixing a mistake or altering a scene in a film may have a cascade effect of time-consuming and expensive operations, unlike editing a blog post or an email campaign where you can make minor adjustments and republish nearly immediately.
We advise mapping everything, from the language for the vocal track to the graphics and actions in each scene to the props and everything else your team might need to bring your tale to life on screen, to prevent those last-minute budget busters.
Tip #3: Prepare for the gig
For live streaming or posting impromptu talks, utilising your phone’s camera may be adequate. This isn’t the best method for crafting polished or in-depth tales, though.
Use specialist filming equipment for a higher grade of quality. When you’re just starting, Experts emphasize that getting the correct equipment is more crucial than getting the greatest gear.
Tip #4: Before you ruin your film, examine yourself.
Not just dead batteries might sabotage your filming intentions. In fact, before the cameras start rolling, you need to double-check several minor but crucial elements. Like being positioned in the focus or if the microphone is not working after recording for, say, 20 minutes.
In a video shoot, time equals money. Therefore, we advise having a written reference while you’re just starting, even though an experienced photographer used to create a mental checklist that works through setting up each new shot. Add a couple of extra questions to the checklist if you’re recording at an in-home or in-office studio:
- Have the doors to the room where you’re recording been shut?
- Did you shout “Quiet on the set” to let everyone know you were recording?
- Did you post a notice or send a text alerting anyone who might enter the facility after the recording began that a video was being made?
- Have you turned off all the electronics in the room, including your phone?
- Have you turned on the air conditioner? When you’re on camera, things may get heated between the lights and nervousness. To wipe off your perspiration or lower the temperature a few degrees, you won’t want to force everyone to halt in the middle of a scene.
- Did you shout “That’s a wrap” to let everyone know they could resume their daily activities?
Tip #5: Select innovative options based on facts and with a strategy
To make a video, your team spend roughly 40 hours working on it. That may seem like a long time, especially currently when live-stream videos can be created and broadcast in just a few short minutes. The majority of such advertisements last between 30 and 6 minutes. Videos produced by professionals usually last seven to ten minutes. What makes them not create shorter pieces? It’s all about his tactical objectives.
Professionals don’t base their creative decisions on industry norms, presumptions, or generalizations about the tastes of their target audience. Instead, they produce films depending on what the public directly or indirectly tells them resonates. Here are several methods for receiving feedback:
- Rates of audience retention
- Responses from subscribers
You may have detected a connection between my suggestions! Know your communication channels, establish clear goals for your films, and decide what message you want to convey. You want to inspire people by presenting a narrative, so make it succinct and straightforward.