The common belief is that anyone can manage their Facebook campaigns via a business account. Many advertisers want to increase their business’s success and reach more customers.
This is why many decide to run their own Facebook Ads campaigns to quickly get results. This article will help you if you’re one of the many people who have invested in Facebook but are not taking full advantage of it. We will tell you what mistakes you should avoid when using Facebook to promote your business.
No clear business goal
A clear understanding of our marketing objectives will help us develop the right digital marketing strategy. This will also determine the results we get with our ads. How can we ensure that our business is achieving the right goal with all of the options Facebook has to offer? We must consider our ultimate goal and what we want Facebook users to do.
- Explore our brand.
- Visit our website.
- Get our products.
- Increase our potential customers (leads).
- Get App installs.
The wrong campaign objective can lead to poor results or none, excessive advertising spending, and a negative ROI (Return On Investment).
Unable to set up a Facebook campaign
Once we have established our marketing objectives, we can begin to build a solid campaign structure based on our action plan.
How many ads will our advertising campaign contain? Which audience segmentation will each one have? What number of ads will we create for each ad group?
A well-structured campaign will allow us to choose the best targeting option and create ads that are most relevant to our target audience. And a Digital Specialist can help you to create a well-organized Facebook marketing campaign.
No Facebook Pixel installed
The Facebook pixel can be used to measure and analyze the effectiveness of advertising on a website.
- Establish a relationship with users who visit our site and run remarketing campaigns.
- Analyze and measure the results.
- A funnel, or conversion funnel, can help us to visualize our customer journey and identify areas that need improvement.
We can create similar audiences based on the data we have collected through this pixel. This is possible because of previous interactions with our website.
Unsure how to properly segment
Facebook ads are only as successful if you know how to segment. Facebook has more than 2.4 billion users. This means that our posts can get lost in the sea of content. Facebook offers a variety of tools that allow advertisers to correctly segment their campaigns. This is a highlight. We found the following segmentation options:
- Localization
- Demographic data
- Interests
- Behaviors
The most difficult part of launching an advertisement campaign on this social network is choosing the right segmentation. Knowing the demographics of our target audience and all details about it will help us to refine our ability to show our ads to the right people.
New advertisers often make the mistake of targeting too broad or too small an audience in their Facebook advertising campaigns.
Don’t use ads in video format
Facebook users currently consume more than 100,000,000 hours of video per day. Facebook users are 1.5x more likely to view videos on their smartphones than on their computers.
Advertisers on Facebook make a common error of not optimizing their Facebook campaigns with video content and delivering it to mobile devices.
The landing page of your ad is not related to its content.
Facebook considers a landing page that does not relate to our ad as a clickbait. Clickbait, a term that is English-derived, refers to manipulating users to click on a publication or article to generate advertising revenue.
Users end up navigating to the content they didn’t expect by clicking the link. This has nothing whatsoever to do with the ad. Facebook doesn’t approve ads that link to landing pages.
Not doing A/B test
We will always get poor results if we don’t test our ads or perform A/B testing. A/B testing is used to test different ads and to modify certain elements to see which one works best. The text, call to action, images, videos, and any other elements of our ads can all be tested.
Make boring ads
Titles and images are what attract attention the most in an advertisement. If we don’t think carefully about how to present the product, its value, and its urgency, our customers will not click on our ads. Make sure your images are attractive and impressive.
Conclusion
It is crucial to research your target audience and pay attention to the advertising goal that you choose to make Facebook ad campaigns successful. A Facebook campaign can produce amazing results and help grow sales. For more information, follow this Facebook blog section and stay updated.
