A POP display may be seen practically anywhere in a retail business these days. For manufacturers, they are a convenient method of putting their products in front of potential customers and providing them with a chance to advertise their products directly in front of them. Because of the following factors, a cardboard presentation box has proven to be the ideal display material:
Cost-Effective
Plastic, metal, and wood are the primary alternatives to cardboard as point-of-purchase display materials. The shipping costs of lightweight cardboard are an additional perk. Plastic, metal, or wood may have a longer lifespan, but the chance is that you will want to replace your existing display with a newer, more up-to-date one sooner rather than later. In this case, a cardboard presentation box is the better option because it is less expensive.
Cardboard production is lightning-fast!
A new merchandising strategy may be implemented rapidly since cardboard manufacture is considerably easier to set up than plastic, metal, or wood. A new version can be quickly generated and distributed instead of an old one if modifications are needed to an original design after it has been released to shops. This is ideal for short-term seasonal marketing initiatives, such as those for holiday-themed chocolates or summer-themed sunscreen.
It’s Adaptable.
To get the most out of a cardboard point-of-purchase display, it’s easy to tweak the design. When it comes to adding shelves, pockets, or even a vast, flat surface for an eye-catching full-colour print, cardboard is an excellent option since it can be readily cut and moulded.
It’s also easier to add new stickers or labels to a less permanent (and more expensive) point-of-purchase display because of the less permanent nature of the display.
Simple to assemble
It makes it incredibly user-friendly as soon as the POP display arrives at the retail store, and the cardboard model can be quickly put together without equipment. Additionally, they provide order fulfilment services. The displays may be pre-assembled with your items, so they are ready to be shipped to your resellers.
Durable
Cardboard POS displays are durable enough to last throughout a marketing campaign. Corrugated cardboard is strong enough to hold the weight of the items shown. Ask us about water-resistant and waterproof options if your display will be placed in a humid environment (such as a refrigerator).
Easily transportable and reasonably priced for shipping
Assembling a cardboard point-of-purchase display is a simple process. And it can be moved from location to location within a store with ease once it’s done. Because it can be dismantled and sent flat to another site, it can even be transported by automobile!
Ecologically Friendly
While other materials are more difficult to recycle. Corrugated cardboard may be printed with ecologically friendly vegetable-based inks and yet include brilliant. Full-colour displays to keep customers interested. In addition, they are frequently created from post-consumer trash. Making them even more appealing to those who care about the environment.
Approachable
Cardboard has an advantage over plastic and metal because it has a warm, tactile feel and uses colour and imagery to attract customers and close sales.
Retail marketing strategies may be swiftly and cheaply implemented with the help of cardboard displays. Bright, multifunctional, and simple to use. They may be used in aisles, counters, or as part of a trade show booth. Depending on your needs.
