It is inevitable to skip the use of packaging when it comes to making a takeaway or delivery of food for customers. It is also a trend now to present the food in special custom printed food boxes for serving customers indoors. Some brands might consider it an unnecessary expense as there are other ways to serve as well.
Similarly, there is an option of using blank boxes for takeaways or deliveries. However, you would miss an opportunity to thrive in your food business. You can boost business by turning these boxes into a success. Here are some easy ways you can do so and exhaust the numerous advantageous possibilities.
Make custom printed food boxes green
There are ways to uplift the public image of your brand among food lovers while you are using printed Custom Printed Food Boxes. Try to address the social causes that are in trend and people are talking about it. One such social need to address by businesses is making their packaging green. Using nature-friendly boxes for your food items will give buyers a strong reason to give your a try to your services.
Also, inform buyers about the environment-friendly traits of your boxes by displaying signs of recyclable and sustainable nature. You only need to avoid the use of plastic in any form as thin PVC film over the printed box or a plastic handle. Moreover, prefer using organic resources like corn starch or seaweed for the production of these cardboard boxes.
Raise visibility using engaging colors
Imagine how frustrated buyers would get if they were unable to locate your items over the shelves easily. These shelves are always full of products that create an overwhelming effect on each other. Therefore, raise the visibility of all food items sold through retail stores or bakeries using engaging colors for custom food packaging design. Less vibrant colors in the visual design layout never get noticed.
Moreover, people often ignore such items assuming it is a non-professional approach of the brand toward offering dry food items. Choose solid colors with less shading effect and that are more vibrant and rich in density. The same is the case for all types of food items sold through any medium in order to attract customers and get sales.
Trigger sales with design inspiration
Another way you can grab sales and turn these cardboard food boxes into success is by inspiring them with their design. It involves both the visual and structural design of the box. Imagine that using a complete casual box for a slice of pizza would not create an impression on customers. However, people would love to purchase a single triangular box for one slice of pizza or sandwich.
People would love to buy such smart boxes because of their carrying ease and eating such items during traveling. Similarly, get creative with the display and positioning of the design elements. Try to build a story narrative in the visual design with the support of images and textual information.
Make package secure using labels
You can win the trust of customers as well with the creative use of custom food boxes. A simple factor in caring for making these boxes a successful tool is to ensure the safety of food items. Use labels over the flaps of a box so that people would know whether these boxes were opened during shipping or not. Moreover, you can print any information over these labels.
There are some smart labels as well to use over these boxes that indicate the freshness of frozen food items. Such tactics make it easier to establish the trust of customers over your brand. Wrapping a fabric ribbon or a paper sleeve is also a creative option to avail in this regard. Moreover, it boosts the beauty of the packaging as well.
Create separation with cardboard dividers
Most of the customers buy baked food items like macaroons, donuts, and cupcakes in bulk from bakeries. Putting multiple items of the same genre in a box is prone to get damaged by a collision due to bumps in shipping. Exhibit the professionalism of your brand by creating separations in food packaging. Use durable sheets of kraft paper to create this separation and keep them thin to maximize the storage space.
These thin dividers are a great way to raise the presentation of food items that are going to be shipped in bulk. The use of such dividers is also a marvelous option for a business that has to ship multiple baked foods at the same time. Dividers will eliminate the need to use separate boxes for each item which will ultimately reduce packaging costs.
Avail branding benefits by displaying the logo
These boxes could provide you with an opportunity to promote your small food business and turn it into a successful brand. Therefore, you would need to use these food boxes wholesale for branding purposes. Showing a business logo up over the box is a way to use these boxes for branding purposes. Get creative with the logo display and make it worth seeing for the buyers. A person reaching for your food items must perceive these items from a professional brand with up-to-the-mark standards.
Hence, the display of the logo should also be according to that. Showcasing this logo with a mix of embossing and debossing techniques is a more professional approach toward it. Everyone is going to love such a visible and engaging logo effect that people could actually feel by touching it.
Use custom printed food boxes for advertisement
Your cardboard food boxes will be considered more successful and helpful if they reduce expenses in some way. Moreover, they should benefit you in raising revenue. You can simply take these advantages using these boxes as a marketing medium. There are numerous festivals and seasonal events that are popular for eating different food items with loved ones.
You can get the advantage of such events as Christmas to promote items. A little change in the design to target these events is a way to get this benefit. Print the promotional discounts in big fonts and engaging colors for high visibility to customers. Similarly, use the symbols and images that best relate to ongoing events.
Such effective custom printed food boxes to provoke customers for purchases are a real investment. Following all these simple and engaging ways to turn these boxes into success is a pathway to becoming an industry leader. Playing with the customer behaviors through this packaging in retail stores or bakeries is a not to miss deal.
