Here are some strategies to increase organic seo traffic to your website:
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Use the Correct Keywords
Keyword research should be the first step in your SEO strategy and your overall strategy for content. The main question you need to find out by conducting the keyword study is “what is my target audience searching for on Google”?
We’ll assume you already are aware of what subjects your prospective customers are attracted to, but knowing the exact the keywords and queries they’re using is a vital first step to increasing the amount of traffic to your website.
Methods of Keyword research
One method to figure out which queries users are searching for by typing a broad phrase into Google and then look through the results. If, for instance, your intended audience is ecommerce entrepreneurs, when you type “ecommerce” you can see the other terms in common use that people are using.
It’s now time to utilize tools such as SEMrush, Ahrefs, Moz Pro and Google Keyword Planner to learn more about these keywords.
Here are two most important items you need to be aware of:
Volume of searches
What is the number of search results for this keyword per month?
Keyword difficulty:
Just how difficult to get in the top spot of search result pages by Google this keyword?
Keyword Strtegy for Beginner:
If you’re just beginning your journey you should search for long tail keywords that have a decent traffic as well as low-competition.
You may be thinking about what constitutes “decent search volume”, but like Brian Dean points out in his article on keyword research it is contingent on your specific niche.
It could be helpful to research the popularity of search results for your particular niche, so that you can get an understanding of the type of search you’re supposed to aim for.
When you have built up your own domain authority you can begin to target more competitive keywords with an abundance of search traffic.
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Create Content of High-Quality
Google has invested a lot of time to ensure that only the most relevant content is placed at the top of its results. This implies that the standard the concept of the process of content marketing (which includes SEO) cannot be effective without amazing content.
It’s not always go according to plan however, if you’re looking to be highly ranked on the most popular search engine, then creating top-quality content is the best option.
What exactly is “high quality content” actually mean? For this to be answered, here are a few points to consider:
Match Search Intent
The first thing you should be thinking about is whether the content is in line with the intent of the search.
Also, if you see an advertisement for your website at the very first result page on Google’s search results , and clicks on it, can they be able to find the information they wanted to find?
There are four kinds of intent for a search:
Informational intent
This implies that the user is seeking details. For instance, “capital of Mozambique”, “ketogenic diet”, “how to download a YouTube video” and so on.
Transactional intent
The buyer is looking into a possible purchase. For instance, “top hostels London”, “best email marketing software” and so on.
Commercial intention:
The customer is looking for a product they would like to purchase. For example, “Moleskine notebook”, “order pizza Barcelona”, etc.
Intent to navigate:
The user would like to visit an specific website. For instance, “Sennheiser United Kingdom”, “Tropical MBA podcast” and so on.
If you’re aiming keywords, you need to know and understand the intent of the search, or else it will be difficult to be found on Google.
Make It Complete
It is also important to create the best information on this subject available online.
Once you’ve identified your the purpose of your search, your first priority should be to meet it with the content.
To do this, try to imagine yourself as the person who typed this phrase into Google:
- What are the challenges they might face?
- Are there any useful strategies and tips to help you?
- What additional information could they consider useful?
- It’s crucial to resist the temptation to just increase the word count, however. Be aware of the search intent, and consider: “what is the person who typed this keyword into Google trying to achieve?”.
Then, you should make your content more appealing than the ones already available.
It’s as simple as looking at the content currently being ranked in the search results of the search engines, and discovering ways to enhance it.
Here are some ideas:
Make sure to use the proper format Use 2 lines of paragraphs and bullet points in lists pictures to break into paragraphs, etc.
Get more and better information You should back your assertions with data whenever you are able to. It’s best to utilize data that isn’t older than 2 years old.
Use real-life examples to illustrate Use the opportunity to tell the story of someone who’s there and had that experience. Make sure to use numbers, screenshots as well as other relevant examples. People are drawn to case studies.
Research papers to cite: Look for relevant research papers. Be sure to go through the article that you’re citing in order to avoid danger of lying about your research.
Create your own custom images: It is easy to find a graphic artist on sites like Upwork who can design unique pictures for you blog for a low cost.
It’s essential to recognize that competition for the coveted spots on the top result page on Google’s results is intense. That means you must beat everyone else in the same position if you wish to be a contender.
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Optimize Your Content
One method to improve the quality of your content is using Clearscope it’s an SEO software that assists you get higher rankings on Google’s search results. It will show you how to increase the relevancy of your content.
Clearscope
The concept behind this tool is that relevancy is the primary factor Google uses to rank websites. The simpler, and the more your content is in line with the purpose of your search, the more it will be ranked.
The most useful feature of Clearscope is the ability to optimize content for relevance. It is easy to paste your content into it , and you receive scores from F to A+. This is based on the words count, readability as well as the relevance of your article compared to other articles.
After you’ve received your score You can make changes to enhance the quality of your grade. For instance, you can add more relevant terms from the list supplied by Clearscope. Keep tweaking until you achieve the A(+) or A+ to improve your chances of being listed in the search engine’s first results.
Clearscope is quite expensive application, since the Pro plan costs $350 per month. If you are able to manage it, it might be worth it. Their stellar customer base would suggest this.
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Be aggressive about backlinks
The second-highest Google’s ranking factor is backlinks , as anyone linking to web pages indicate that the website is worth a visit.
This is why link building is crucial. You’ll have to get yourself out there and obtain the hyperlinks, but how can you do this?
The easiest way to gain backlinks is through guest blogging, in which you give a free guest post to a well-established website in exchange for the link to your website. You should expect at minimum one link to be included in your byline, however it is possible to include another link in the text of the post.
If would like to be an article as a guest you must ensure that the piece you provide is of the highest quality.
Keep in mind that all websites aren’t alike in the eyes Google. The more authoritative the domain authority of a site the more valuable the link from that website is.
It is recommended to focus on websites with 50plus domain authority.
It is also possible to use this AgencyAnalytics tools to monitor backlinks to monitor the success of your link building campaigns.
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Be aware of your on-page SEO
On-page SEO is a term used to describe the actions you can take on your website to boost the search engine rankings. It is the first thing to utilize an SEO site analyzer to scan the site and identify any typical SEO problems. It may cause the site to not be being ranked as high as it should. The top SEO auditing tools can identify important issues and classify them according to severity, so that you know of what to fix first.
In terms of on-page content The most obvious way to do them is to include your desired keywords within your article:
- Make it part of the headline.
- In the 100 first words.
- Make it a habit to use it multiple times throughout the text within the text. Be careful not to overdo it the article could come off as being sloppy.
- Include this in your meta description for your blog post.
- Make sure to include this in your URL for your post.
- This on-page work can clarify for Google what your content about.
Also, you should take steps to increase the speed at which pages load. Google has confirmed that it is one of the most important factors in ranking.
Steps to On page optimization
increas the speed of your website by reduce the size of every image on your site by using a program like TinyJPG.
Additionally, if you’re using WordPress You might want to think about changing to a lighter theme and eliminating unnecessary plugins. Or, you could switch to Ghost the blogging platform that is believed to provide the fastest page loading speed.
Speeding up page loading will also aid in reducing the bounce rate of your website which could be a Google rank factor.
