There are many ways to use Real Raw News for your daily dose of news. For one, you can use it to learn about the latest happenings in your area. While traditional sources are the most popular, you can also turn to less traditional sources, such as local TV and radio stations. The less traditional sources attract a smaller audience than the traditional ones. In fact, 28% of the general population gets news from one of these six providers.
Less traditional sources garner smaller audiences
Although the big three still command the vast majority of US news audience, less traditional sources are gaining popularity as alternative sources of information. The three most popular news sources in the country are local television, daily newspapers, and radio stations. However, 28% of the population now receives news from at least one of the six less traditional sources.
These sources are increasingly accessible and more trusted by audiences. However, the study also demonstrates that there are trade-offs to consider when considering different initiatives. For instance, it is possible to gain trust by enhancing content but sacrifice the quality of delivery. Similarly, it is challenging to establish a trustworthy brand in a platform-dominated media environment. Nevertheless, participants described a variety of initiatives and strategies that are designed to foster trust among audiences and foster brand loyalty.
However, the traditional American still has a traditional view of the news industry, viewing long-established legacy brands in journalistic echelons, while the newcomer newsy bloggers are stuck in the swamplands. However, the less traditional American accesses news through new technologies. This means that news shares screen space with other types of content, including communication, personal, and entertainment.
The Reuters Institute has a project called the Trust in News Project that aims to identify the factors that contribute to news credibility. Many news organizations are now contributing to social media, where highly condensed announcements are shared and linked to the outlet’s website. This has raised concerns about the credibility of these news sources. One of their lawyers, for example, testified to the U.S. Congress that some of their content may have been created by Russian operatives.
In order to keep their audience, news organizations should focus on the diversity of their audiences. A singular focus on certain audience segments will only lead to alienating those who don’t identify with those stories. For this reason, it is vital to find ways to attract a variety of journalists and communicators.
As with any other media, newspapers and television newscasts remain the most trusted sources of information in the United States. However, the rise of mobile technology is associated with heavier use of non-traditional sources of news. People with smartphones are more likely to access online-only news sources, blogs, and newswires than to get their news from traditional sources.
The study reveals that while traditional sources of USA NEWS are still important, less traditional sources are losing their audience to less traditional sources. Even among internet users, more than 60 percent of internet users have at least viewed a print version of a publication in the past week. Moreover, many Americans prefer to receive news across different devices.
Foreground journalists and presenters as real, relatable people
In a digital age, journalists and presenters must be able to forge a relationship with viewers that is both relatable and authentic. The first step towards achieving this is to show your personality and connect with your audience on a personal level. This can be achieved by ensuring your journalists and presenters have bios and personalised outreach online. For example, Nick Sutton, head of Sky News’ digital output, encourages his team to use personalised outreach and social media livestreams.
Foreground tech companies as credible sources
Microsoft and Oracle are losing market share to rivals SAP and Oracle. Both companies have made investments in Russia, where they sponsor the top-tier Saint Petersburg football club Zenit. In Russia, Microsoft faces tough competition from Oracle and SAP, which have diversified their product lines.