No longer is it enough to put something in a plain brown box. Because there is so much market competition, customers pay more attention than ever to products’ packaging. Instead of in-store buying, online buyers are less likely to interact with your brand, product, and service. So, the custom boxes and extras inside them must impress the person who gets them. You can add a bit of mystery or humor to your package to make it more interesting. The key is to give your customers a unique and fun unboxing experience.
Here are the best ways to stand out with your package.
Striking Design Features for Custom Boxes
Your box design and other packing materials could help you stand out from the competition. For example, things like perfumes, candles, and other lovely things can become more appealing by putting them in beautiful custom boxes. There is a direct link between the number of orders and the quality of the product’s packaging. Thus, an attractive design show can attract people to buy, while an unattractive one might turn them off. For this purpose, you may use unique colors and patterns, but don’t go crazy with them. Branding with prints is possible externally (on the box) and internally (on the tissue paper or paper wraps).
Further, you can use a classic pattern like stripes or polka dots or make your design. Some companies cover the whole box in wrapping paper to make it look like a present. Color can also be used to show what a brand is about. Think about how the bright orange boxes from Shutterfly stand out. There are a lot of other things to think about, like fonts or images.
Use Accurate Packaging
to pique consumers’ interest in your product, it’s best to use high-quality images of the actual item on the custom boxes wholesale. It enables the buyer to make an informed choice about the purchase without opening the package. This works amazingly for packaging designs that do not have transparent windows. By using real images, you may set up a certain level of curiosity for the goods. Because customers don’t like to second-guess their purchases, especially when it comes to food. So give them an accurate depiction of what they’re getting.
However, you should make sure the custom printed boxes accurately describe what the product is and what it performs. Overstating a product’s value on the box is easy to spot for customers. If the contents of your package match what’s on the outside, your customers will be satisfied. To catch a customer’s eye with your product packaging, you must be precise and honest about what’s inside. Your packaging design should be clear because it is the first point of contact between your product and the buyer.
Add a Playful Social Element
Unboxing videos are becoming increasingly popular. People enjoy telling their social networks about the things they buy and what they think of them. So, make it simple for others to share what they’ve created. Consider Kylie’s cosmetics line as one example. The lipstick and eye shadow packaging for this brand come in beautiful, easily shareable boxes. You can include social network accounts, QR codes, or hashtags on your packaging custom packaging boxes. In this way, you may encourage customers to share their shopping experiences on social media. An enthusiastic buyer who shares your goods on social media is like a walking billboard for your business. It’s been said that word-of-mouth advertising is more effective than any other tactic. Then hurry up and do it.
Make Custom Boxes Convenient
It’s important to prioritize usability as you add your own touches to die-cut boxes. If the box is too heavy to carry, add handles or grooves. If the item is small, the packaging should be smooth enough so that customers don’t need help holding onto it. Because your company’s logo can be printed directly on the surface of custom boxes, so, the packaging must be waterproof. The things you provide to your customers should also arrive to them unharmed by moisture. For this reason, packaging suppliers can apply seals to the boxes to make them water-resistant. Some paraffin wax, for instance, is applied to corrugated boxes as they go through the production line. Similarly effective are spray repairs or polyethylene coverings. Customers will stick with a brand only if the product is safe, easy to carry, and used.
Add Some Small Extras
Offering free samples or gifts to your customers is a great way to spread the word about your business. These small extras also interest them in buying more of your items. It can’t be denied. People like getting things for free. However, it doesn’t have to be big or expensive. So, add a few little extras to your beautiful product box. Here are some things you should think about, such as product samples, stickers, magnets, and bookmarks.
You may also include a magazine with useful articles or anything else of your choice. You could also include a request for a review, along with a thank-you note in the custom packaging boxes. Get people to write reviews by giving them a chance to win a gift card if they do so. It’s crucial to do all it takes to make sure the clientele is happy. Building long-lasting connections become easier in this approach.
No doubt, custom boxes are a great option in the modern industrial market. But it’s not only enough to get these boxes. You need to put a little more effort into designing one-of-a-kind boxes to win over customers. There is strong competition between brick-and-mortar stores and online marketplaces. Thus, improving your product’s presentation can provide you with a competitive edge. To make a lasting impression on your customers and encourage repeat business, consider using creative packaging.
