The mobile app industry in India has seen a tremendous boom in recent years with the growth of smartphone usage and mobile internet penetration. According to Statista, the mobile app economy in India is expected to reach $100 billion by 2025. The Covid-19 outbreak has had a crucial impact on mobile app usage in India both in negative and positive ways.
With people spending more time at home, there has been a surge in the use of mobile apps for entertainment, news, social networking, shopping, and work from home. According to Statista the top 10 mobile apps in India saw a collective increase of 30% in downloads during the lockdown period. But at the same time, some apps such as travel apps saw decline at a high rate. Let’s check out both positive & negative impacts of Covid-19 on mobile app usage in India.
Both Negative & Positive Impacts of Covid-19 on Mobile App Usage in India
- High Rise in Digital Payments
The lockdown has also led to a change in consumer behavior with more people moving toward digital payments and online shopping. This is largely due to the fact that people are now avoiding cash transactions to reduce the risk of infection. The increase in digital payments is also due to the fact that many businesses are now offering contactless payment options such as QR code payments and NFC payments. As a result, we can see a demand for mobile payment apps and other digital payment solutions.
The Indian government is also promoting digital payments through its UPI platform and other initiatives. As a result, it is likely that the growth of digital payments will continue in India in the coming years. Also, the cost to develop eCommerce mobile app has also seen an uptick in business, as people are increasingly turning to online shopping as a way to avoid going out in public.
- Increase in Medical and Health Apps Usage
Due to the Covid-19 pandemic, people have become more reliant on mobile apps for both medical and non-medical purposes. According to a report by Statista, Indian mobile app usage increased by 30% between February 2020 and January 2021. This growth is likely to continue in the coming years, as more and more people adopt mobile apps into their everyday lives.
Top app development companies in India are well-positioned to gain the benefits from this growing market. With their vast experience and expertise, they will be able to develop high-quality apps that meet the needs of users.
- Boom in Gaming, eCommerce, and News Apps
India has seen a boom in gaming, eCommerce, and news apps during the covid-19 pandemic. According to a top mobile app development company, the cost to develop eCommerce mobile app in India ranges from $5000 to $50000. The average cost to develop a news app is $10000. Gaming apps are more expensive to develop, with the average cost ranging from $50000 to $1 million. And the reason behind such a boom?
The boom in these types of apps is due to the fact that people are spending more time at home and are looking for ways to stay entertained and informed. Additionally, with many businesses closed due to the pandemic, people are turning to eCommerce apps as a way to do their shopping. These trends are expected to continue even after the pandemic ends, as people become more accustomed to using these types of apps.
- Decline in Using Travel Apps
Usage of travel apps declined during covid-19 for a variety of reasons. First, people were no longer traveling as much, so there was less need for travel apps. Second, many people were working from home and had less time to use mobile apps for leisure purposes. Third, some mobile app companies faced a loss in advertising revenue, all because of the outbreak. Fourth, some mobile app developers shifted their focus to creating apps related to the pandemic, such as contact tracing apps.
Fifth, mobile app usage may have declined because people were spending more time on social media platforms like Facebook and Instagram. Sixth, people may have been downloading fewer mobile apps because they were concerned about data privacy. Finally, mobile app usage may have declined because people were using their phones less overall during the pandemic.
Some Last Words
The Covid-19 pandemic has had a dramatic impact on mobile app usage in India. Prior to the pandemic, the top app development companies in India were focused on developing apps for the domestic market.
However, as the pandemic spread and international travel restrictions were imposed, these companies turned their attention to developing apps for the global market. As a result, mobile app usage in India has skyrocketed. You can appoint a top mobile app development company and develop a useful app to enter the industry.
Author’s Bio
Josephine is an expert app developer at MobileCoderz, a top mobile app development company. She has more than 11 years of experience in the field of app and web development. Other than professional expertise, she is a tech influencer exploring the latest technology apps and trends.
