Sony is an electronics giant and one of the most successful companies ever. Originally from Japan, it has spread its wings worldwide and produces a wide range of consumer electronics. It started manufacturing smartphones in the early 2000s and has been moderately successful.
While it’s true Sony hasn’t been able to make its smartphones line a mega success, they remain credible phones. But are they worth buying? In this blog post, we will analyze Sony mobiles and try to find the answer to this question.
Standout features of Sony mobiles
Here we present some salient features of Sony mobiles that will answer the question is Sony mobile a good buy?
Captivating looks:
Sony has always taken care to produce eye-pleasing designs. It has ensured that even its mid-range or budget phones have a premium look and feel. It invests in making its phones stand out in the crowd, and it shows.
Whether it is the squared or curved edges, choice of colours, finish, or texture, Sony mobiles will always impress you with their polished look, which is their excellent plus point.
Superior quality:
Sony has been at the forefront of technology for several decades now. It is all but natural that its smartphones also bear the signature Sony quality stamp. It uses high-quality components for its phones that result in cutting-edge products.
Initially, Sony produced phones with the Swedish company Ericsson, also known for innovation and technical prowess. Sony is continuing with that tradition even after parting ways with Ericsson.
Investing in R&D:
All of us have used or know someone who has used at least one Sony product. That speaks volumes about the high pedestal of Sony products. Research and development have been the hallmark of Sony’s products, and smartphones are no exception.
It was the first company to produce a fully waterproof smartphone; other companies offered water-resistant phones only with limitations. It has worked hard to make its batteries more efficient. The same goes for other phone aspects.
Cameras:
Sony has produced some of the best digital cameras boasting industry-leading features. To date, it is supplying camera sensors to many other smartphone manufacturers. So, it was all but natural that its smartphones boasted impressive features.
Features like predictive capture, quick camera launch, and super-slow-motion video capture at 960 fps make Sony phones genuinely remarkable. It will make a pro out of most amateur photographers.
Reliability:
How can a Sony product not be reliable? It has won the trust and support of its customers after offering them products that are second to none in quality. Sony phones are robust and long-lasting. They are made with solid materials and will give you many years of satisfying service.
The challenges facing Sony phones:
Despite their pros, Sony phones haven’t made it big in the market. It is not the first brand that comes to your mind when looking for a new smartphone. What could be the reasons for that, and how Sony can position itself as a powerful smartphone brand, let’s dig in.
Pricing:
A big issue plaguing Sony phones since the beginning has been price. It launched as a premium product (read expensive) like an iPhone, but customers did not buy it and preferred other established brands. Sony needs to align its price with prevalent market trends and make it competitive and attractive.
Range:
One of the reasons behind Samsung’s smartphones is their diverse range. No matter your budget, you will find a Samsung that suits you. Sony needs to develop its product line on such lines for enduring success in the market.
Marketing:
Another issue that is haunting Sony phones is marketing. It does not promote its products aggressively. There is no fanfare on the launch of its new flagship, and many people do not even know about it. It is the age of marketing. Sony should make its presence more visible in the smartphone market.
How can you buy Sony mobile phones?
There are dozens of places where you can buy Sony mobiles, including online and offline sources. We want to recommend Wise Market, Australia, for this purpose. It is an online marketplace for buying refurbished new, used, and refurbished smartphones and other devices.
Its website is neatly arranged with categories that you can easily browse. It offers a 13-month warranty and a 21-day money-back guarantee on all its products. That makes shopping from its site a joy. Log on to its website and see what it offers.
Verdict:
In the end, Sony mobiles are a good buy. It offers dependability and quality, and you will be better off when buying them. They are a bit pricier, but quality comes at a price, and you should be willing to pay.
