Designing the right CPG packaging for a product launch or re-brand can make the difference between a slow build-up and a flashy debut. If you want to put out the next product that catches on quickly, you need to know how to design packaging that makes products move and where to source it so you can keep filling orders no matter how quickly they come in.
Style & Functionality
The first thing you need to think about when planning your CPG packaging for any given product is what you need it to do. Is it standing on a shelf? Is it being stacked in a display or hung from a peg? Build the style of the packaging around the kind of shelf space you intend to occupy. If you’re using custom mylar bags and you want to fit into as many retail spaces as possible, you can even go with a versatile design that works in many locations and orientations.
Using Attractive Colors & Graphics
Your appeal on the shelf goes a long way toward the success of any CPGs, especially food items. That’s because many shoppers choose what they want on a whim when it comes to key categories like snacks or prepared meals. Using graphics that communicate quickly what is in the package while showcasing it in full color is a great way to stand out when you want to grab someone’s attention.
Order Lead Time
While this is getting to be less important for many businesses, turnaround time matters. You need to know when to place orders to keep yourself in stock. Luckily, today’s digital printing processes for CPG packaging are faster than ever before, so when you order from a supplier that already has your design specifications and a history of delivering, you can usually count on prompt delivery.
Minimum Order Size
It’s important to learn what the company’s volume price structure and minimum order size look like because even if they can deliver the custom stand up pouches you need with the exact graphics you want, they might require an order size that will not work for your business. Startups launching products for the first time are especially likely to run into this, but there are great suppliers with no minimum order requirements and some with low requirements.
Ecological Impact
Consumers are paying more attention to packaging than ever before. They take note of whether materials are recyclable or compostable, whether there is excess packaging for the size of the product, and other factors that help them weigh how responsible companies are when it comes to environmental issues. Choosing materials that are recyclable or biodegradable can go a long way toward attracting those ecologically conscious customers.
Find Your CPG Packaging Supplier
Once you know what you want and what quantities you’ll need, the next step is finding a supplier who will work with you to build the flexible packaging that lets you launch your product. Finding a supplier who is prepared to work with you at launch and grow with you as your goods take off will help you maintain a stable supply chain while you grow, so start looking today.
