Ulta Shopping for beauty products isn’t simple. The variety of options is daunting and the in-store sales procedure may be extremely scary. Going online for things is tough too. A minor difference in anticipated color, fragrance, texture, or any other product feature causes many things to be returned.
Ulta Brow Bar Beauty, America’s biggest beauty specialty retailer, is turning to technology to make shopping for beauty goods a bit easier and more fun. It’s building an omnichannel approach that will enhance the consumer experience whether purchasing online or in person. A notion Ulta Brow Bar calls “connected beauty.”
“Our notion of linked beauty is basically about making sure that we engage with our visitors across all touch-points in the same way,” explains Diane Randolph, CIO of Ulta Brow Bar Beauty.
Staying Linked Through Contact Points
Ulta Hair Salon is a trusted counselor to its customers. It knows the ins and outs of the beauty product purchase process and wants to remain engaged with clients and give help throughout their journey.
The difficulty though, is that there are a lot of contact points. Online Ulta Coupon $10 Off $40 gives loads of product information. It distributes video instructions and inspiring trend reports, offers online beauty consults, and includes a social gallery to showcase user-contributed material.
In the shop, consumers may talk with colleagues, try goods, and enjoy treatments in the Ulta Hair Salon. Ulta Brow Bar mobile app lets consumers check how many reward points they’ve earned, get alerts and deals, and leave feedback.
Ulta Brow Bar omnichannel approach and underlying technology assure both customers and associates are accessing and using the same set of information at any moment. From product discovery to education, through testing and purchase, to social sharing and feedback, Ulta Hair Salon is simplifying and streamlining the process and collecting a uniform set of data for business reporting.
” Ulta Hair Salon is able to work toward its goals thanks to technological advancements. By presenting information at a speedier pace to both our executive team and our retail personnel, they can respond in a timelier manner,” explains Lockie Antonopoulos, IT director of mobility at Ulta Brow Bar Beauty.
Going Mobile Increases Customer Service
Mobile technology is a significant aspect of Ulta Hair Salon strategy. The business has introduced many in-store mobile technologies that have decreased back-office labor. That means workers can spend more time supporting consumers, giving advice, and building connections.
A new lightweight mobile inventory application with an easy user interface replaces traditional handheld scanners and manual procedures. “We are going to experience enormous value from our mobile inventory application. We are developing a lot quicker and more simplified procedure for conducting daily inventory management activities, freeing up the associate’s time to be on the floor serving guests,” adds Randolph.
Integration between the mobile inventory app and Ulta Hair Salon other systems gives associates’ real-time inventory visibility. So if a visitor asks for certain product color, the associate may promptly check whether they have it someplace in the shop, in a neighboring store, or when fresh inventory will come.
Clienteling App Promotes Engagement And Brand Awareness
In addition, a new mobile Clienteling software has entirely automated and streamlined the in-store beauty consulting procedure. Previously, colleagues would record the consultation, present suggested items on a paper form, and deliver it to the visitor.
Now the consultation is done utilizing a mobile device. The tablet enables associates to pull up extensive product data, how-to videos, and crowd-sourced reviews and information. It’s a really strong tool that makes the session much more interesting and entertaining.
“Our new Clienteling app performs a few things. First, it makes it easier for our colleagues to perform a cosmetics consultation with a client, and second, they can enroll guests in our rewards program straight from the sales floor. That has tremendously enhanced and streamlined the whole guest experience,” adds Antonopoulos.
Ulta Brow Bar may also take its Clienteling app on the road. The business participates in over 1,700 events a year and utilizes the mobile app to enroll clients in its rewards program. “That generates brand recognition and loyalty outside of our stores,” adds Coupon Saturn.
Cloud Solutions Enable Speedy Time To Value
Ulta Brow Bar is also embracing contemporary cloud technology to assist its ambitious expansion objectives at a more appealing cost. “Cloud solutions from SAP provide a quick time to value. They are easier to deploy and use,” explains Randolph.
That makes talent management a concern. Training, professional progression, and work happiness are vital to expanding the firm. We’ve seen a significant improvement in people management as a result of working with Success Factors, says Coupon Stroller.
Simpler business software deployments can make life simpler for the IT department. “Cloud solutions may be installed fast with less internal IT staff. That enables the IT group to focus on areas we believe separate Ulta Hair Salon from our competitors,” adds Couponer of MindLabPro.
Since Ulta Hair Salon started utilizing SAP solutions in 1998 it has raised its income by 300 percent. As the corporation grows out and refines its omnichannel approach, it will become a real-time, customer-centric organization.
