SEO stands for “search engine optimization”. It is the process of extracting traffic from free, organic, editorial, or natural search engine results. In other words, it refers to actions aimed at improving search engine rankings. In many ways, it is simply quality control of the site.
SEO can focus on different types of search queries such as image search, local search, video search, and news search. A well-thought-out SEO strategy can help to position your site correctly so that it is found at key stages of the buying process or when people are searching for your site.
Search engine crawlers.
Major search engines like Google, Bing, and Yahoo! use crawlers to find pages in their algorithmic search results. Links to other pages indexed by search engines are found automatically and do not need to be submitted.
Search engines may take several factors into account when crawling a website. Search engines do not index every page. Whether or not a page is indexed may also depend on how far it is from the site’s main directory.
Considerations
To ensure that your brand ranks well in search engines, keep the following points in mind.
– Search engines try to help as much as possible by directing users to sites and content that are most relevant to what they are looking for. This is determined by site content, loading speed, links to your site from other trusted online sources, and user experience, including design, navigation, and bounce rates.
– Search engines do not favour sites with keywords, purchased links, and poor user experience (too many ads and high direct bounce rates).
– Domain names are important for overall branding. It is good practice to use the root subdomain (example.com/events) instead of the subdomain (events.example.com). Another best practice when using domain names is to consistently use the domain and keywords in the URL.
– Optimise for different types of results. In addition to optimizing for desktops, pay attention to optimizing for mobile, tablets, and other media.
– Site content should have a title tag and meta description. Meta tags are not as important as they used to be, but if they are used, make sure they are formatted correctly.
