Have you noticed that in spite of an aesthetically-appealing website, you are not getting ample traffic? According to a McKinsey survey, consistency is the most important factor for customer satisfaction.
Do your brand’s message and voice sound consistent in all customer touchpoints? Are you able to offer customers a solution each time they have a concern or query? These are important for generating leads for your California business.
And this is where signing up with a professional marketing agency in California can help. Companies like Lead Marketing Strategies understand that content marketing and link building have a strong association with SEO.
Look for “marketing near me” to get professional help in content marketing. Content marketing isn’t only about interacting with the audience; it is about keeping this conversation engaging, valuable, and fresh over time.
Why content marketing and link building should be part of an integrated marketing strategy for your business:
HubSpot states that content marketers prioritizing blogging are likely to get far more positive returns than those who do not.
Kapost is of the view that businesses engaging in content marketing get almost 7.8 times more organic traffic!
- Content marketing promotes lead generation because high-quality content will keep your target audience hooked on the site.
- When you get backlinks from high-ranked blogs or websites, it increases Google’s trust in your website. At the same time, this doesn’t mean that you add useless links to get more visitors. People want data-driven content that is unique and relevant; which can inspire, excite, entertain, and intrigue them.
- Content marketing establishes qualities like authority, trust, and expertise. Google is always on the lookout for these qualities when it comes to ranking its sites.
- Without content marketing, there cannot be brand awareness. When a person reads your site content through links from friends, they encounter it. If it satisfies them, they share the content and others encounter it. Soon enough, you acquire an entire army of advocates promoting your brand.
- Content marketing helps you target each stage in the conversion funnel; whether it’s awareness, consideration, or decision-making. You can create content to cater to the needs of your customers, no matter which stages they are in.
- Link building is all about getting links to your website; it goes beyond posting backlinks to your domain. Rather, it focuses on placing links that are relevant and valuable for users.
- Links offer credibility as they are like third-party validators for your domain strength. When your site has a high number of quality links, your credibility grows.
- Did you know that Google makes use of links when it comes to ranking your website? Backlinks will offer you higher traffic and improve site metrics, boosting exposure and visibility.
- Higher metrics mean more traffic and higher sales for revenue generation. You can sell more products and services to make more profits.
So, opt for content marketing and link building solutions from a reputed marketing company. It will help you stand out from the rest and get better ranks in search engines.
