Creating fintech applications or software from the ground up can be complicated and intimidating, especially for a company entering the financial market for the first time. Most financial institutions use white-label software development to afford these sophisticated solutions without breaking the bank.
For those unfamiliar, white label software is software that a fintech company purchases from a service provider and then rebrands as its own. White labeling is a low-cost solution to a high-cost problem. It enables fintech firms to outsource financial applications to enter the market faster, save time and resources, and remain relevant in a highly competitive market.
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Today’s look at White Labeling and Fintech:
With today’s e-commerce and banking sectors, it’s safe to say that white label solutions (also known as private label solutions) are a highly beneficial strategy. As these industries have become more open to third-party collaboration, it has become easier to save time and resources when deploying new solutions.
To deploy their financial services, fintech companies require dependable tools and applications. According to the FinTech State of the Nation report, the number of fintech companies in the UK is expected to double by 2030, increasing the likelihood of white-label partnerships. A good example would be Relevant, a fintech software development company that provides white label development services for fintech companies whether they deliver wealth management, P2P lending, custom payroll software tools, or banking services
A white-label partnership relieves a company of the technical aspects of development, UX/UI design, analytic algorithms, and cybersecurity. With that, the company can focus on other administrative and strategic tasks. It’s the ideal combination of brains and brawn.
Fintech startups and banking service providers will have to answer the question “build or buy” sooner or later. Continue reading to learn more about white-label software development for fintech and other financial services. Determine where your focus should be to create a usable and successful white-label product.
What Exactly is a White-Label Platform?
A white-label platform is a software that is provided unbranded to a reseller by a white-label provider. The reseller then integrates their branding and sells access to the application as if they built it themselves.
Fintech companies can use white labeling to configure and rebrand existing financial applications by outsourcing them to a white label provider that specializes in fintech software development services. In this case, the fintech company allows the selling company to integrate the final service or product into their business while making it appear as if they created the final application themselves. What does this have to do with the financial industry?
Banking as a service and open banking is becoming increasingly popular in the modern world. White label banking enables fintech companies to provide online financial services by utilizing white label providers’ products. A fintech company, for example, can use existing APIs (application program interfaces) from a white label provider or a bank as the foundation for selling financial services. In other words, rather than creating a financial product from scratch, the fintech company can assemble its final branded financial product using existing applications.
How does white labeling differ from other types of collaboration?
When looking for a strategic partnership, white labeling for fintech is just one of many options. Other alternatives include:
Relationships with Affiliates –
Related brands, also known as introducers, recommend your company. As a fintech company, for example, you can form affiliate relationships with accountants, solicitors, or IFAs, who will then introduce your product to the end user. Introducers make it easier for your company to enter a new market, but they can also leave your company vulnerable due to their demands. You might find yourself trying to please your introducers rather than your end users/customers all the time.
Collaboration in Branding –
This results in the formation of a marketing and advertising relationship between two brands. Apple, for example, collaborated with Master Pay to create Apple Pay. The success of one brand has a positive impact on the other, and they work together to ensure the success of the final product.
A project and its responsibilities are delegated to another company in this case. In other words, hiring another company to carry out your company’s functions. It is most effective for short-term projects. It is quite common to choose Ukraine outsourcing, a popular and reasonably priced IT hub.
What factors contribute to the success of white label fintech projects?
Following in the footsteps of other fintech titans necessitates extensive planning. Here is a checklist to follow for white-label mobile banking app development for a successful white label project:
Ascertain that your developer can create a fully themeable app that you can white label. Every aspect of the app should be simple to customise to match your brand.
Discussions and agreements on what should be added and what should be left out are required during the white label app and software development process, depending on the budget and available timeline.
Know your target audience first, and then look for a niche with fewer competitors. Maintain consistency in your marketing and communication to ensure that your product reaches as many people as possible.
Costs of Development-
It is critical to understand the current white-label mobile banking app development costs. Be clear about your budget and discuss the costs with your development team to understand the benefits you will receive if you decide to spend more.
When you’re ready to build a white label fintech platform, make sure to think about every aspect of its development and how it will affect your business for seamless integration.
Make sure you understand the APIs that will be deployed with the initial product and who will implement future integrations if necessary.
Security is an essential component of any software solution that should never be overlooked. Understand the security risks associated with using the software, as well as the extent to which the software is used. Fintech app security solutions can help with this.
As you may have guessed, white-label fintech is a highly customizable service. It can serve the needs of any fintech company, whether it is a large neobank or a small payroll startup. As a result, if you are looking for a technology partner to ensure the successful implementation of your white label project and NFT marketplace development needs, we are here to assist.