Monitoring the organic performance of a website requires a multi-pronged approach. You can’t rely on 1 single set of data to tell you everything you need to know. Thankfully, there are various tools out there to assist in the quest to analyze organic performance and we’re going to take a closer look at 3 of the best right now.
#1 – Google Search Console
Google Search Console gives you a plethora of necessary data to monitor your website’s performance in the search rankings. It’s an invaluable source of info that every website owner and online marketing professional should be familiar with.
This free service from Google is available for anybody to use. And studying the metrics on display can help to grow organic traffic flow for a site. Google Search Console will report any security issues, identify errors with site metadata and other page info, review links and give an overview of general search performance—among others.
Any loading issues are also flagged up showing where the user experience is lacking. And this is particularly important as one of the most common reasons why a visitor abandons a page quickly is because it takes too long to load.
Google is the most popular search engine in the world so it makes sense to listen to what they have to say about your site and its performance.
#2 – Google Analytics
Google Analytics is another free web service that offers ways to analyze your site. But the focus of this tool is on key performance indicators. Google Analytics reports show statistics that are vital for building organic SEO. These metrics could make all the difference when trying to achieve your online sales goals and hit other targets.
Google Analytics tracks website performance through visitor insights and tells you where you’re going right and wrong. It can identify visitor numbers and where those hits came from, device use, bounce rates, page engagement, and many other useful snippets of info.
If you want to know how people find you and measure the success of a marketing campaign, then Google Analytics should be the first place you look. You can use this tool to shine a light on specific data points at any given time and keep you focused on the most important aspects.
#3 – SEO Tools – SEMRush/Ahrefs[100 words]
Search engine optimization tools are a fantastic weapon to have at your disposal. SEMrush and Ahrefs are 2 such products you’ll come across regularly if you consider going down this route. They aren’t a substitute for the Google Marketing Platform. Instead, you should look at these as complementary products that can take your quest for organic greatness to the next level.
These premium solutions allow you to get into the fine details and see where your marketing efforts need a tweak. This gives you the power to adjust your site accordingly by chasing different keywords, producing more relevant content, studying social media interactions, and optimizing ad performance.
But this extra firepower doesn’t come for free—unlike the Google suite of tools. You’ll need a paid subscription to enjoy the full benefits although free accounts are available with some basic functionality.
Improving your site’s organic performance begins with checking the current situation. It’s only when we can see a clear picture of how things are at present that we can then plan and move forward with site improvements, create content and implement marketing campaigns to move things to the next level. All of the above tools are extremely useful but will only show their true potential when used together.