It’s not always easy to decide which company is right for your needs. The guide below will help you on the right path in your search for an agency that will place you at the top of the search engines. Request SEO Services in Lahore case studies and customer samples
Ask for examples of websites that have optimized and rankings for keywords that have helped reach those websites. Ideally, look for examples that are current and show good progress at this point, less than a year ago; However, due to customer confidentiality, many companies may not be able to provide you with up-to-date information.
However, keep in mind that the older the case study data provided by SEO Services in Lahore, the less relevant it may be as an indicator that the company is up to date with current SEO trends.
Ask if the case studies provided relate to sites whose primary strategic objective is similar to yours. While it can be helpful to see examples from your own business space, it’s not as important for exposing sites with the same type of conversion goal as you.
This means that if you are an e-commerce business whose ultimate goal is to sell online, the case studies you get should be for e-commerce businesses, preferably yours with a similar-sized product catalog.
Best eCommerce SEO Services in Lahore
On the other hand, if your site doesn’t sell directly, but instead generates inbound leads for you, ask for samples of similar lead sites. Check out our eCommerce SEO guide or read our eCommerce SEO Services in Lahore to learn more about eCommerce in particular. search engine optimization services.
When viewing results, remember that “results” can take many forms, so it’s important to keep track of the stats you’re given or marked as a demo. If SEO Services in Lahore talks about rankings but doesn’t move the conversation by thinking about actual sales and conversions, chances are they can’t trade with the big picture in mind.
Location and traffic are obviously the most important SEO performance metrics, but ultimately increasing conversations (ie sales and/or leads) should be your primary focus. Again, customer privacy may be an issue to see the customer’s actual sales figures, but they should at least be able to share the percentage increase.
Think beyond SEO
In general, companies that focus on actual sales and conversions as key performance indicators are also likely to have conversion optimization capabilities. Once your website is getting healthy traffic, conversion optimization is the process of continuously improving the website itself to get the most sales or leads from that traffic. This is an important part of any advanced SEO campaign, so it makes sense to make sure the company you choose also has solid knowledge and a track record of improving sales rates with inbound traffic.
Conversion rate optimization within SEO Services in Lahore typically includes headline AB testing, button copy AB testing, color/element placement AB testing, and landing page testing. There are many conversion rate optimization platforms available, such as Google Optimize (a great free CRO/AB testing tool).
Keep in mind that a cheap SEO agency carries risks
The risk of choosing a low-end company to reduce SEO costs is real. Keep in mind that not only will you not get results, but the SEO company could cause long-term damage to your site and domain if they get their SEO wrong. Not only are the results not what you want, but the wrong company can hurt your business for years by engaging in shady link-building practices, writing inappropriate content, and more.
Contact an SEO company if you can
At OuterBox, we like to invite customers to visit our office and meet the team. We believe that any company that can claim to be one of the best SEO firms should have you in their office.
When you choose SEO Services in Lahore, you choose a complete partner in your business. Chemistry is important.